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IMPACTO DE LOS INFLUENCERS EN TIKTOK SOBRE LA INTENCIoN DE COMPRA DE LOS PREADOLESCENTES EN MEXICO

Escuela de Negocios

Student Thesis:

Student thesis

Thesis

Thesis Information

Thesis Award Date

2023

Qualification Level

Thesis

Original Language

Spanish

Thesis Managed By

Escuela de Negocios

Supervisors

Ana Elena De la Mora Velazco (Asesor)

Awarding Institution

Universidad de Monterrey