The Mexican automotive sector in the face of changing sales trends and global dynamics: The case of Chinese-made vehicles

Original title: “El sector automotriz mexicano ante los cambios en tendencias de ventas y la dinámica global: El caso de los vehículos de origen chino”

The purpose of this research is to identify the main trends and challenges facing the automotive sector in Mexico, with a special emphasis on sales of new light vehicles according to their country of manufacture. This will help us better understand the structural change taking place in the Mexican automotive market, how automotive production in the country is being affected, and how consumer habits are changing in the face of the growing participation of foreign brands, specifically those of Chinese origin.