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Using Customer Analytics to Succeed: The Case of Mexican SMEs

Research Output:
Chapter in Book/Report/Conference proceeding
Chapter (peer-reviewed)
 Peer-review

Publication Information

Output type

Research Output:
Chapter in Book/Report/Conference proceeding
Chapter (peer-reviewed)
 Peer-review

Original language

English

Publication milestones

  • Submitted - 07/2019
  • Published - 2019

Publication status

Published - 2019

Publisher

CRC Press

Host publication title

Business Intelligence and Analytics in Small and Medium Enterprises