Trust in Media and Technological Communication Tools During the COVID-19 Pandemic.: A Study on Mexican Youth

During the COVID-19 pandemic, there was an undeniable acceleration of time when social distancing measures were in place. Digital natives are the population group that was most accustomed to online tools, which allowed them to stay in contact and carry out their daily activities during the most critical stage of the pandemic. An important element that strengthens interaction in digital media is trust, both in the sources of information and in the medium. For this reason, quantitative research was developed in which the associations between trust in social networks and other digital communication tools in Mexican youth were analyzed. The study was conducted with students from public and private universities during 2021, when strict confinement measures still prevailed in Monterrey, Nuevo León. The study confirms some of the findings of other research in which trust is a fundamental variable in effective communication through digital channels.