The Soft Skills as a Drivers of Customer Service in the Automobile Dealers

This study aims to investigate the soft skills as a driver to customer service. And to see the customer service as an important organization´s element. To this the research, a questionnaire was applied to 81 managers of the sales area of the automobile dealers. They are the ones who are directly with the collaborators who offers customer´s expected service. To the data analyze and the results was using the stepwise multivariable regression in SPSS Statistics The findings revealed that Hospitality, Effective Communication, and Motivation are significant as a driver to customer service. Teamwork and Problem Solving were not significant.