The effective communication as a driving skill for Customer Service in the sales area in times of Covid-19: La comunicación efectiva como habilidad impulsora del Servicio al Cliente en el área de ventas en tiempos del Covid-19

Customer Service has been gaining relevance as a key factor for the survival of organizations in increasingly competitive markets. Customer Service is a differentiator, not only in the service sector, but also in the sales area. In this sense, thepurpose of this article is to investigate the relationship of Effective Communication as a driving ability of Customer Service in collaborators in the sales area