Service Multilatinas: The internationalization of Cinépolis

The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.