Virtual reality, strategy for visual communication mediated in the practice of design

The study analyzed the use of virtual reality as a mediation strategy between design and visual communication in Ar-chitecture and Interior Design students, to verify how these disciplines of constructive design can make use of immersive technologies for projective work and its communication with the rest of the actors involved in the process. Of an explo- ratory type, with contemporary transactional design and mixed approach, results were obtained that demonstrate how the mediation of virtual reality makes it possible to re-produce and create graphic contents that can be understood and reviewed by external receivers to the experience, through electronic devices of any type, not only immersive, but also through desktop applications, on tablets or smartphones. Another aspect to highlight was the use of the image as prominence in the whole exercise since users reported that virtual reality allows to preview, observe, perceive, under-stand, and transform the shapes in a real way, improving the spatial understanding of the model or digital model, which can be traversed, approached and scaled by the operator. It is understood then that the representation of the architec-tural project as a visual and graphic communicative fact is developed in double perspective, from the aesthetic to the practical, being the virtual scenario a successful means for the practice of design.