Narrative web in celebrity press: Multimedia syntax and social media as a source of information

The particularity of the news about celebrities to offer entertainment and information in a same narrative, makes them participate in the use of multimedia resources. The study analyzes how web media interested in celebrities integrate the digital resources available in the presentation of their news. For this, a content analysis was conducted to 670 news from eight Mexican websites belonging to newspapers, magazines and web portals. Among the findings are the preponderance of photography, hyperlinks and videos to shape the news. Likewise, a significant percentage of news items are described as the center of information for publications on social media. These results have repercussions on the activity of the celebrity journalist to develop technological skills and be in constant monitoring of Instagram, Youtube and Twitter accounts.