Methodology for Medical packaging design with a social approach

Abstract: According to the World Health Organization (WHO), about one third of the world´s population does not have access to medicines, especially in underdeveloped countries. Due to this, the same organization has declared of urgent measures are required to end this problem. [1]
The main objective for this project is to commercialize high quality products at affordable prices, making them available to the population of low socio-economic level.
The methodology presented in this document was designed to match the objectives of a cost reduction project in packaging with the objectives of a social project. The Design for Social Approach methodology consists in 10 stages:
Immersion: the aim is to introduce the designers in the context of the project.
Discover: second-hand information (interviews) and previous studies will be researched and analyzed.
Empathize: obtain first-hand information on the field with tools such as dialogue and observation.
Interpret: analyzing the information collected on the subject, insights and conclusions are obtained that will support the solution of the project.
Ideate: begins the creative stage in which the brainstorm and sketches are obtained and evaluated until the final idea is developed.
Mock up: the ideas previously designed will be built to get a better analysis about them.
Evaluate: prototypes should be valued by the user to ensure its effectiveness, its compliance with the premises, and obtain feedback to make improvements.
Evolve: the improvements obtained in the evaluation are made to regenerate the proposal and obtain the most suitable final product.
Conceptualize: the design language is defined based on the concept and environment in which the final product will be used.
Prototyping: the first copy of the final product is generated (3D).
The result was a methodology designed to develop a packaging product with a social approach for the pharmaceutical Pfizer, Design for Social Approach (DxSA)