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Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions

Original title: Interactividad en Twitter: El efecto de la identidad partidista sobre la evaluación de candidatos políticos y sobre sus intenciones de voto
*Corresponding author for this work
Research Output:
Contribution to journal
Article
 Peer-review

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0.16
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1
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Citations
3
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34
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3, opens in new tab

Abstract

The purpose of this work is to analyze the extent that users' party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users -in contrast to low-identified ones- assessed their in-group candidate better when her interactivity level was higher.

Publication Information

Output type

Research Output:
Contribution to journal
Article
 Peer-review

Original language

Spanish

Pages from-to (Number of pages)

Pages 117-137 (21 pages)

Journal (Volume, Issue Number)

Comunicacion y Sociedad (Mexico) (Volume 29)

Publication milestones

  • Published - 01/05/2017

Publication status

Published - 01/05/2017

ISSN

0188-252X

Publication IDs

  • Scopus: 85020476097

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