Improving Pediatric Medical Prescription to Promote First-Time Parent’s Comprehension Through an Information Design Approach

Studies indicate that parents consider pediatric medical encounters as stressful. One of the things they feel stressful is the uncertainty that revolves around the information in the medical prescription provided by the pediatrician since the information presented is not clear, confusing, and ambiguous. However, this feeling is more pronounced in new parents, since they do not have previous experience handling this type of health issue, it can be a significant trigger to face this type of situation and, above all, information. Based on this, a graphic restructuring was carried out from the perspective of the information design of the said medical document, that is, based on multi-scenarios and the cognitive, informational, and emotional needs of the users who interact with this design object. It was considered, in addition to the information that by law must appear in said documents, the ailment or symptom solves the medicine prescribed by the pediatrician, in such a way that, in addition to making these documents more understandable, it was sought to alleviate the stress and uncertainty that the user could feel. To validate the fact that the pediatric medical prescription was understandable and generated less stress, a questionnaire was applied to this user, the A/B Test and PSSUQ Questionnaire tool.