Impacto de las soft skills en el servicio al cliente en el área de ventas: Impacto de las soft skills en el servicio al cliente en el área de ventas

In the direct selling sector, customer service becomes a differentiator. There is a service triangle that has 4 elements, one of them refers to the collaborators, specifying that if the organization's efforts are focused on them, especially on the front lines, moments of truth and experiences for the client and organization will be of greater value. In this theoretical study hospitality and effective communication are presentedas interpersonal skills (soft skills) in direct sales collaborators and the positive relationship you are with customer service, both soft skills as independent and customer service. as a dependent variable. This document will present the problem statement, the research objective and the theory found that supports the continuity of the study for the mentioned approach