Immersing in a World of Justice in Tourism: A Grounded Theory Approach

Grounded theory is not a journey to embark upon lightly. One has to be prepared to challenge a number of one’s own assumptions and beliefs, and be prepared to be changed from the experience, in the field and in the writing. This case focuses on the methodological aspects, research practicalities, and, most important, the challenges I encountered and important lessons I learned from doing justice-oriented grounded theory research involving indigenous participants in a tourist destination.