Humanism, dignity and Indigenous justice: The Mayan Train megaproject, Mexico

Indigenous groups continue to experience injustices in relation to tourism
development, management, and marketing despite calls for equity,
justice, and fairness in sustainable tourism. Economic interests continue
to dominate and, consequently, the social, environmental, and cultural
wellbeing of minority and Indigenous groups tend to take a secondary
position in tourism development plans. Progress has been made in
developing frameworks to examine justice for Indigenous groups, but
they do not take into account the concepts of dignity, which we argue
is a core principle in a humanistic approach that seeks fairer outcomes
for Indigenous and minorities groups. Drawing upon humanism and
humanistic management theory, we examine the Mayan Train megaproject
in southern Mexico, propose guiding principles and identify responsibilities
for key actors that prioritize the restoration, protection, and
promotion of the dignity of groups and prevent potential injustices
resulting from tourism projects. We also suggest transformative actions
that revalue the cultural identity and status of Indigenous groups,
increase their capabilities and self-esteem, and promote their autonomy
and wellbeing.