Gender, argumentation and inference in Mexican political and media discourse

This paper aims to identify the inferential processes in argument production in Mexican media and political discourse from a theoretical interdisciplinary perspective including gender studies, argumentation theory. According to gender studies theorist, Gayle Rubin (1986) the concept of being a woman and to act in political scenarios is more criticized in a sex-gender culture. The study also incorporates an integrated operative model of argumentation (Zárate 2012, 2015), which contains logical, emotional, visceral and kisceral modes, drawing from Toulmin, Rieke and Janik (1979) and Gilbert (1997).