DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.