DETERMINANTS OF FINANCIAL SUCCESS IN THE MEXICAN FILM INDUSTRY AS A STRATEGY FOR DECISION-MAKING AND RISK MITIGATION

The financial uncertainty prevalent in the film industry has been evident in recent years. Therefore, the aim of this research is to determine which factors impact the financial success of a Mexican film, serving as a strategy for decision-making and risk mitigation. This will be achieved through correlation analysis, the application of multiple linear regression, and predictive model simulation using the statistical software SPSS. These methods will facilitate the creation of an econometric multiple regression model, providing a predictive tool that can be applied in the Mexican film industry. Our main findings indicate that the variables with the most significant behaviors are the number of movie theaters where a film is distributed and the influence of film critics. The use of the prediction model significantly contributes to reducing the impact of financial uncertainty, instilling confidence among film project investors and enhancing a film’s revenue potential. The primary limitation of the proposed model is the absence of additional variables that could complement and improve it, such as the number of weeks for distribution and the investment in advertising.