Quality and strategic alliances for international competitiveness: Grupo LEGO

This document analyzes the international competitiveness of LEGO Group in relation
to product quality and international strategic alliances. It is based on the study of
different theories that prove the relationship between the variables involved. In addition,
it includes the empirical analysis of secondary research that reinforces the content of
the investigation. According to the results it was obtained that quality of product through
quality standards and by the performance in accordance to international laws; in
addition with strategic alliances in different markets are factors which influence in a
positive way in the competitiveness of LEGO Group. The findings of the study have
various implications in practice within the manufacturing industry that allow the
implementation of strategies in companies around the world in order to increase their
competitive performance.