Skip to search boxSkip to navigationSkip to main content
Ana Lucía Valdés Loyola

Ana Lucía Valdés Loyola

Service Research, Marketing Strategy, Consumer Culture Theory (CCT), Base of the Pyramid (BoP) Research, Social Capital

CV

Academic Qualifications

  • PhD
    Field of study: Business Administration
    Project: Advancing Service Research Through a Base of the Pyramid (BoP) Perspective: A Cross Disciplinary Approach
    Award date: 08/06/2022
  • Masters
    Field of study: Marketing
    Award date: 15/12/2014

Internal Positions