Digital imaging and word in AI, comparative exploration in image production with artificial intelligence.

Artificial intelligence AI is a technology that promises to revolutionize various aspects of knowledge and professional design practice, since through a relatively simple and fast procedure, it is capable of producing images from a descriptive text (prompt) that outlines the figurative characteristics to be represented in an image, achieving a very high realism and quality in terms of visual product.

In addition, the digital image as a graphic element, has the primary function of being a mediating vehicle that communicates ideas during the creative process of design, as it is often constituted as a generative product that visually expresses how the object will be, from its representation to its material manufacture.

In a way, the image is a graphic word, since it arises from the technical description of a series of steps or elements that must be considered from the professional competence of the design, therefore, its ultimate goal is not the aesthetic but the communicative as a message.

This study explores the relationship between digital image and word (prompt) mediated by artificial intelligence, focusing on the latter as a visual represented object for design.

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