TY - CHAP
T1 - Trust Me! Building Consumers' Trust During the COVID-19 Pandemic
AU - Morton Rodríguez, Flor Esthela
PY - 2023
Y1 - 2023
N2 - The appearance of the virus COVID-19 and its expeditious spread triggered a new and rapidly evolving situation for the whole world and has impacted consumers’ in many different ways. Because of the pandemic and economic recession, consumers’ perceptions of risk have changed, and trust has become more important in their buying decisions. Therefore, the present chapter analyzes some strategies to build consumers’ trust in pandemic times by keeping consumers’ safe, satisfying their current and post-pandemic needs, and engaging in CSR activities.
AB - The appearance of the virus COVID-19 and its expeditious spread triggered a new and rapidly evolving situation for the whole world and has impacted consumers’ in many different ways. Because of the pandemic and economic recession, consumers’ perceptions of risk have changed, and trust has become more important in their buying decisions. Therefore, the present chapter analyzes some strategies to build consumers’ trust in pandemic times by keeping consumers’ safe, satisfying their current and post-pandemic needs, and engaging in CSR activities.
UR - https://books.google.com.mx/books?hl=en&lr=&id=DGudEAAAQBAJ&oi=fnd&pg=PT96&dq=info:nxMFwDzz5NEJ:scholar.google.com&ots=vslu_gJNI4&sig=UknO99ha47V48Th14a75nSHaGr8&redir_esc=y#v=onepage&q&f=false
M3 - Chapter (peer-reviewed)
BT - Marketing by Contingency in the Time of COVID-19: Overcoming Business Crises and Meeting Marketing Challenges
PB - CRC Press
ER -