Service Multilatinas: The internationalization of Cinépolis

José Satsumi López Morales, Karla María Nava-Aguirre, Antonio Huerta-Estévez

Resultado de la investigación

Resumen

The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.

Idioma originalEnglish
Páginas (desde-hasta)93-114
Número de páginas22
PublicaciónLatin American Business Review
Volumen21
N.º1
DOI
EstadoPublished - 2 ene 2020

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)

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