TY - JOUR
T1 - Nonmarket strategies of media enterprises in the Mexican television industry
AU - Vázquez-Maguirre, Mario
AU - Hartmann, Andreas M.
N1 - Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2013/10/1
Y1 - 2013/10/1
N2 - This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from entering the Mexican television industry. Furthermore, a model of self-reinforcement of first-mover advantages exists and leads to the influence of the duopoly's nonmarket strategies on public welfare and other ethical issues.
AB - This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from entering the Mexican television industry. Furthermore, a model of self-reinforcement of first-mover advantages exists and leads to the influence of the duopoly's nonmarket strategies on public welfare and other ethical issues.
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UR - https://www.mendeley.com/catalogue/047cb4b6-f39a-3412-accf-605be22f1a13/
U2 - 10.1016/j.jbusres.2013.01.007
DO - 10.1016/j.jbusres.2013.01.007
M3 - Article
SN - 0148-2963
VL - 66
SP - 1743
EP - 1749
JO - Journal of Business Research
JF - Journal of Business Research
IS - 10
ER -