Nonmarket strategies of media enterprises in the Mexican television industry

Mario Vázquez-Maguirre, Andreas M. Hartmann

Resultado de la investigación

12 Citas (Scopus)

Resumen

This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from entering the Mexican television industry. Furthermore, a model of self-reinforcement of first-mover advantages exists and leads to the influence of the duopoly's nonmarket strategies on public welfare and other ethical issues. © 2013 Elsevier Inc.
Idioma originalEnglish
Páginas (desde-hasta)1743-1749
Número de páginas7
PublicaciónJournal of Business Research
DOI
EstadoPublished - 1 oct 2013
Publicado de forma externa

Huella dactilar

Industry
Non-market strategy
Medium enterprises
Duopoly
First-mover advantage
Incumbents
Ethical issues
Reinforcement
Competitors
Wealth
Politicians

All Science Journal Classification (ASJC) codes

  • Marketing

Citar esto

@article{3c7cb76ed82045f4ace7fdba2b778708,
title = "Nonmarket strategies of media enterprises in the Mexican television industry",
abstract = "This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from entering the Mexican television industry. Furthermore, a model of self-reinforcement of first-mover advantages exists and leads to the influence of the duopoly's nonmarket strategies on public welfare and other ethical issues. {\circledC} 2013 Elsevier Inc.",
author = "Mario V{\'a}zquez-Maguirre and Hartmann, {Andreas M.}",
year = "2013",
month = "10",
day = "1",
doi = "10.1016/j.jbusres.2013.01.007",
language = "English",
pages = "1743--1749",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

Nonmarket strategies of media enterprises in the Mexican television industry. / Vázquez-Maguirre, Mario; Hartmann, Andreas M.

En: Journal of Business Research, 01.10.2013, p. 1743-1749.

Resultado de la investigación

TY - JOUR

T1 - Nonmarket strategies of media enterprises in the Mexican television industry

AU - Vázquez-Maguirre, Mario

AU - Hartmann, Andreas M.

PY - 2013/10/1

Y1 - 2013/10/1

N2 - This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from entering the Mexican television industry. Furthermore, a model of self-reinforcement of first-mover advantages exists and leads to the influence of the duopoly's nonmarket strategies on public welfare and other ethical issues. © 2013 Elsevier Inc.

AB - This paper describes and analyzes the nonmarket strategies of the Mexican television duopoly in order to reach an understanding of how firms gain and maintain first-mover advantages by influencing policymakers. Clear evidence shows that the incumbent duopoly has used its nonmarket strategies to accrue wealth and prevent new competitors from entering the Mexican television industry. Furthermore, a model of self-reinforcement of first-mover advantages exists and leads to the influence of the duopoly's nonmarket strategies on public welfare and other ethical issues. © 2013 Elsevier Inc.

U2 - 10.1016/j.jbusres.2013.01.007

DO - 10.1016/j.jbusres.2013.01.007

M3 - Article

SP - 1743

EP - 1749

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -