eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Cecilia Morales del Río; Antonio de Jesus Vizcaino

doi:10.32870/myn.v1i42.7559

eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Cecilia Morales del Río, Antonio de Jesus Vizcaino

Producción científica › revisión exhaustiva

Resumen

The main objective of this article is to establish the bibliometric relationships between the terms: eWOM + Consumer decision-making process, as well as its trends and main indicators and dimensions studied in the last decade. We mapped the development of the research area in terms of the frequency of publications and their citations, journals and geographical dispersion. It was found that the eWOM and consumer decision-making ratio has a growing trend until 2017 and little done before 2009.

Título traducido de la contribución	A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process
Idioma original	Spanish
Páginas (desde-hasta)	93-118
Número de páginas	26
Publicación	Mercados y Negocios
Volumen	2020
N.º	42
DOI	https://doi.org/10.32870/myn.v1i42.7559
Estado	Published - 1 jul 2020
Publicado de forma externa	Sí

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eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

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