DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

Joonas Kishwar; Ahmed Mahfouz; Claudia Jaquelina Gonzalez; Diana Davila Ruiz

DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

Joonas Kishwar, Ahmed Mahfouz, Claudia Jaquelina Gonzalez, Diana Davila Ruiz

Departamento de Educación

Resultado de la investigación

Resumen

A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.

Idioma original	English
Título de la publicación alojada	PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
Editores	Joonas Kishwar, Türkan Dursun-Kilic
Editorial	ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
Capítulo	CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT
Páginas	12-18
Número de páginas	7
Estado	Published - mar 2018
Evento	45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA - Alburrquerque, Alburquerque Duración: 7 mar 2018 → 10 mar 2018 Número de conferencia: 45 http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Serie de la publicación

Nombre	PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
Editorial	ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
ISSN (versión digital)	2476-2555

Conference

Conference	45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA
Título abreviado	ACME 2018
País	United States
Ciudad	Alburquerque
Período	7/3/18 → 10/3/18
Dirección de internet	http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Acceder al documento

http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Huella Profundice en los temas de investigación de 'DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH'. En conjunto forman una huella única.

Citar esto

Kishwar, J., Mahfouz, A., Gonzalez, C. J., & Davila Ruiz, D. (2018). DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. En J. Kishwar, & T. Dursun-Kilic (Eds.), PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS (pp. 12-18). (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS). ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS. http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Kishwar, Joonas ; Mahfouz, Ahmed ; Gonzalez, Claudia Jaquelina ; Davila Ruiz, Diana. / DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . editor / Joonas Kishwar ; Türkan Dursun-Kilic. ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 2018. pp. 12-18 (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).

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title = "DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH",

abstract = "A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb{\textquoteright}s learning style theory and the model of human memory. ",

author = "Joonas Kishwar and Ahmed Mahfouz and Gonzalez, {Claudia Jaquelina} and {Davila Ruiz}, Diana",

year = "2018",

month = mar,

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editor = "Joonas Kishwar and T{\"u}rkan Dursun-Kilic",

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note = "45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA, ACME 2018 ; Conference date: 07-03-2018 Through 10-03-2018",

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Kishwar, J, Mahfouz, A, Gonzalez, CJ & Davila Ruiz, D 2018, DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. En J Kishwar & T Dursun-Kilic (eds.), PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, pp. 12-18, 45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA, Alburquerque, 7/3/18. <http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf>

DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. / Kishwar, Joonas; Mahfouz, Ahmed; Gonzalez, Claudia Jaquelina; Davila Ruiz, Diana.

PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . ed. / Joonas Kishwar; Türkan Dursun-Kilic. ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 2018. p. 12-18 (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).

Resultado de la investigación

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AU - Kishwar, Joonas

AU - Mahfouz, Ahmed

AU - Gonzalez, Claudia Jaquelina

AU - Davila Ruiz, Diana

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N2 - A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.

AB - A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.

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Kishwar J, Mahfouz A, Gonzalez CJ, Davila Ruiz D. DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. En Kishwar J, Dursun-Kilic T, editores, PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS. 2018. p. 12-18. (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).