DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

Joonas Kishwar, Ahmed Mahfouz, Claudia Jaquelina Gonzalez, Diana Davila Ruiz

Resultado de la investigación

Resumen

A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.
Idioma originalEnglish
Título de la publicación alojadaPROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
EditoresJoonas Kishwar, Türkan Dursun-Kilic
EditorialASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
CapítuloCONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT
Páginas12-18
Número de páginas7
EstadoPublished - mar 2018
Evento45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA - Alburrquerque, Alburquerque
Duración: 7 mar 201810 mar 2018
Número de conferencia: 45
http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Serie de la publicación

NombrePROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
EditorialASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
ISSN (versión digital)2476-2555

Conference

Conference45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA
Título abreviadoACME 2018
PaísUnited States
CiudadAlburquerque
Período7/3/1810/3/18
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