An approach to the CSR of European Companies Operating in Mexico

Florina Arredondo Trapero, Verónica del Carmen Maldonado de Lozada, Alfonso Ernesto Benito Fraile

Resultado de la investigación

Resumen

Although there is not doubt of the importance of the efforts made by European companies en Mexico as part of their CSR agenda, it is necessary to question: Why are this projects chosen and not others? Was it the private interest what defined the issues of their CSR projects? Or where the CSR projects demanded by the society? The aim of this Chapter is to review the main CSR strategies of 6 Spanish companies in Mexico as part of the EUMFTA.
Idioma originalEnglish
Título de la publicación alojadaCommercial Integration between the European Union and Mexico. Multidisciplinary Studies
Lugar de publicaciónFrankfurt
EditorialVerlag Peter Lang AG
Páginas219-242
ISBN (versión impresa)978-3631648315
EstadoPublished - 2013

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)

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