Although there is not doubt of the importance of the efforts made by European companies en Mexico as part of their CSR agenda, it is necessary to question: Why are this projects chosen and not others? Was it the private interest what defined the issues of their CSR projects? Or where the CSR projects demanded by the society? The aim of this Chapter is to review the main CSR strategies of 6 Spanish companies in Mexico as part of the EUMFTA.
|Título de la publicación alojada||Commercial Integration between the European Union and Mexico. Multidisciplinary Studies|
|Lugar de publicación||Frankfurt|
|Editorial||Verlag Peter Lang AG|
|ISBN (versión impresa)||978-3631648315|
|Estado||Published - 2013|
All Science Journal Classification (ASJC) codes
- Business, Management and Accounting (miscellaneous)