Producción científica por año
Producción científica por año
- 3 resultados
Resultados de la búsqueda
-
2022
Social Media and Innovation: Opportunities and Challengesor Organizations
Benavides, T. T., 1 ene 2022, Organizational Innovation in the Digital Age. Springer International Publishing, p. 177-198 22 p. (Organizational Innovation in the Digital Age).Producción científica
2 Citas (Scopus) -
2019
Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies
Treviño Benavides, T. B., abr 2019, Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. Saiz-Alvarez, J. M. (ed.). IGI Global Publishing, Vol. 1. p. 260-280 21 p.Producción científica
-
2016
Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
Treviño , T., Morton, F. & Robles, C., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 331-342 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Producción científica
4 Citas (Scopus)