This project aims to create a digital advertising campaign to position the "Somos" app on Instagram and TikTok in the Mexican market. "Somos" is a card game available in both physical and digital formats; the campaign seeks to drive interest and downloads of the digital version. The game’s purpose is to spark interpersonal conversations among players, helping them get to know themselves and, in turn, form more genuine connections with others. The digital age has transformed the way advertising is done. We’ve shifted from traditional media such as television and radio to social media— a mass medium that can reach a more segmented, yet broader, audience. To develop this project, the client’s advertising requirements were identified, information was gathered through a creative brief, communication goals for the campaign were established, and digital content was created to foster connection and interaction with the audience. A content calendar was developed for both platforms and presented to the client, who approved it and was highly satisfied with the final result.