This study examines entrepreneurial attitude, social identity, and family support in the context of COVID-19 in Mexico, comparing active and nascent entrepreneurs. Using data from the Global University Entrepreneurial Spirit Students Survey (GUESSS) 2021, variables such as entrepreneurial attitude, social identity (Darwinian and Communitarian), and family support (emotional and instrumental) are analyzed. The research employs a quantitative approach and analysis of variance (ANOVA) to compare means between the two groups. The results aim to identify significant differences in these variables, highlighting how the pandemic impacted entrepreneurship in Mexico. The study contributes to understanding the factors influencing the creation and sustainability of businesses in a crisis environment, offering insights for policies supporting entrepreneurs.