Virtual Intergroup Contact: How Visual Identifiability and Common Group Identity Cues Influence Prejudice Toward Latinos in Virtual Interactions

Research output: Contribution to conferencePaper

Abstract

Though there is abundant evidence of how intergroup contact reduces prejudice in offline interactions, there is mixed evidence in regards to how computer-mediated mediated communication reduces intergroup prejudice. This study explores how customizing avatars to look like the self or like another person when in the presence or absence of group identity cues affects social distance toward Latinos in virtual environment (VE) interactions. Conversing with a Latinos in VE reduced social distance relative to pre-VE interaction scores. In addition, self customization increased similarity identification with one’s virtual self and, additionally, it reduced social distance toward Latinos relative to virtual other customization. In contrast, other customization in the absence of common group identity cues comparatively decreased embodied presence. The results were in line with the social identity model of deindividuation effects and provide initial evidence for how visual identifiability enhances VE intergroup contact.
Original languageEnglish
Publication statusPublished - 2018
EventInternational Communication Association’s 68th Annual Conference: Voices - Hilton Prague, Prague, Czech Republic
Duration: 24 May 201828 May 2018
Conference number: 68
https://www.icahdq.org/page/PastFuture

Conference

ConferenceInternational Communication Association’s 68th Annual Conference
CountryCzech Republic
CityPrague
Period24/5/1828/5/18
Internet address

Fingerprint

prejudice
social distance
contact
interaction
Group
evidence
human being
communication

Cite this

Alvídrez, S. (2018). Virtual Intergroup Contact: How Visual Identifiability and Common Group Identity Cues Influence Prejudice Toward Latinos in Virtual Interactions. Paper presented at International Communication Association’s 68th Annual Conference, Prague, Czech Republic.
Alvídrez, Salvador. / Virtual Intergroup Contact: How Visual Identifiability and Common Group Identity Cues Influence Prejudice Toward Latinos in Virtual Interactions. Paper presented at International Communication Association’s 68th Annual Conference, Prague, Czech Republic.
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abstract = "Though there is abundant evidence of how intergroup contact reduces prejudice in offline interactions, there is mixed evidence in regards to how computer-mediated mediated communication reduces intergroup prejudice. This study explores how customizing avatars to look like the self or like another person when in the presence or absence of group identity cues affects social distance toward Latinos in virtual environment (VE) interactions. Conversing with a Latinos in VE reduced social distance relative to pre-VE interaction scores. In addition, self customization increased similarity identification with one’s virtual self and, additionally, it reduced social distance toward Latinos relative to virtual other customization. In contrast, other customization in the absence of common group identity cues comparatively decreased embodied presence. The results were in line with the social identity model of deindividuation effects and provide initial evidence for how visual identifiability enhances VE intergroup contact.",
author = "Salvador Alv{\'i}drez",
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Alvídrez, S 2018, 'Virtual Intergroup Contact: How Visual Identifiability and Common Group Identity Cues Influence Prejudice Toward Latinos in Virtual Interactions' Paper presented at International Communication Association’s 68th Annual Conference, Prague, Czech Republic, 24/5/18 - 28/5/18, .

Virtual Intergroup Contact: How Visual Identifiability and Common Group Identity Cues Influence Prejudice Toward Latinos in Virtual Interactions. / Alvídrez, Salvador.

2018. Paper presented at International Communication Association’s 68th Annual Conference, Prague, Czech Republic.

Research output: Contribution to conferencePaper

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AB - Though there is abundant evidence of how intergroup contact reduces prejudice in offline interactions, there is mixed evidence in regards to how computer-mediated mediated communication reduces intergroup prejudice. This study explores how customizing avatars to look like the self or like another person when in the presence or absence of group identity cues affects social distance toward Latinos in virtual environment (VE) interactions. Conversing with a Latinos in VE reduced social distance relative to pre-VE interaction scores. In addition, self customization increased similarity identification with one’s virtual self and, additionally, it reduced social distance toward Latinos relative to virtual other customization. In contrast, other customization in the absence of common group identity cues comparatively decreased embodied presence. The results were in line with the social identity model of deindividuation effects and provide initial evidence for how visual identifiability enhances VE intergroup contact.

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Alvídrez S. Virtual Intergroup Contact: How Visual Identifiability and Common Group Identity Cues Influence Prejudice Toward Latinos in Virtual Interactions. 2018. Paper presented at International Communication Association’s 68th Annual Conference, Prague, Czech Republic.