Trust in Media and Technological Communication Tools During the COVID-19 Pandemic.: A Study on Mexican Youth

Daniel Javier de la Garza Montemayor; Daniel Barredo Ibáñez

doi:10.1007/978-981-19-6347-6_40

Trust in Media and Technological Communication Tools During the COVID-19 Pandemic. A Study on Mexican Youth

Daniel Javier de la Garza Montemayor, Daniel Barredo Ibáñez

Departamento de Administración

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

During the COVID-19 pandemic, there was an undeniable acceleration of time when social distancing measures were in place. Digital natives are the population group that was most accustomed to online tools, which allowed them to stay in contact and carry out their daily activities during the most critical stage of the pandemic. An important element that strengthens interaction in digital media is trust, both in the sources of information and in the medium. For this reason, quantitative research was developed in which the associations between trust in social networks and other digital communication tools in Mexican youth were analyzed. The study was conducted with students from public and private universities during 2021, when strict confinement measures still prevailed in Monterrey, Nuevo León. The study confirms some of the findings of other research in which trust is a fundamental variable in effective communication through digital channels.

Original language	English
Title of host publication	Communication and Applied Technologies - Proceedings of ICOMTA 2022
Subtitle of host publication	Smart Innovation, Systems and Technologies
Editors	Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
Place of Publication	Singapore
Pages	447-457
Number of pages	11
Volume	318
ISBN (Electronic)	978-981-19-6347-6
DOIs	https://doi.org/10.1007/978-981-19-6347-6_40
Publication status	Published - 22 Nov 2023

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	318
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Bibliographical note

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Access to Document

10.1007/978-981-19-6347-6_40

Cite this

Montemayor, D. J. D. L. G., & Ibáñez, D. B. (2023). Trust in Media and Technological Communication Tools During the COVID-19 Pandemic. A Study on Mexican Youth. In P. C. López-López, Á. Torres-Toukoumidis, A. De-Santis, Ó. Avilés, & D. Barredo (Eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022: Smart Innovation, Systems and Technologies (Vol. 318, pp. 447-457). (Smart Innovation, Systems and Technologies; Vol. 318).. https://doi.org/10.1007/978-981-19-6347-6_40

Montemayor, Daniel Javier de la Garza ; Ibáñez, Daniel Barredo. / Trust in Media and Technological Communication Tools During the COVID-19 Pandemic. A Study on Mexican Youth. Communication and Applied Technologies - Proceedings of ICOMTA 2022: Smart Innovation, Systems and Technologies. editor / Paulo Carlos López-López ; Ángel Torres-Toukoumidis ; Andrea De-Santis ; Óscar Avilés ; Daniel Barredo. Vol. 318 Singapore, 2023. pp. 447-457 (Smart Innovation, Systems and Technologies).

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abstract = "During the COVID-19 pandemic, there was an undeniable acceleration of time when social distancing measures were in place. Digital natives are the population group that was most accustomed to online tools, which allowed them to stay in contact and carry out their daily activities during the most critical stage of the pandemic. An important element that strengthens interaction in digital media is trust, both in the sources of information and in the medium. For this reason, quantitative research was developed in which the associations between trust in social networks and other digital communication tools in Mexican youth were analyzed. The study was conducted with students from public and private universities during 2021, when strict confinement measures still prevailed in Monterrey, Nuevo Le{\'o}n. The study confirms some of the findings of other research in which trust is a fundamental variable in effective communication through digital channels.",

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Montemayor, DJDLG & Ibáñez, DB 2023, Trust in Media and Technological Communication Tools During the COVID-19 Pandemic. A Study on Mexican Youth. in PC López-López, Á Torres-Toukoumidis, A De-Santis, Ó Avilés & D Barredo (eds), Communication and Applied Technologies - Proceedings of ICOMTA 2022: Smart Innovation, Systems and Technologies. vol. 318, Smart Innovation, Systems and Technologies, vol. 318, Singapore, pp. 447-457. https://doi.org/10.1007/978-981-19-6347-6_40

Trust in Media and Technological Communication Tools During the COVID-19 Pandemic. A Study on Mexican Youth. / Montemayor, Daniel Javier de la Garza; Ibáñez, Daniel Barredo.
Communication and Applied Technologies - Proceedings of ICOMTA 2022: Smart Innovation, Systems and Technologies. ed. / Paulo Carlos López-López; Ángel Torres-Toukoumidis; Andrea De-Santis; Óscar Avilés; Daniel Barredo. Vol. 318 Singapore, 2023. p. 447-457 (Smart Innovation, Systems and Technologies; Vol. 318).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Montemayor DJDLG, Ibáñez DB. Trust in Media and Technological Communication Tools During the COVID-19 Pandemic. A Study on Mexican Youth. In López-López PC, Torres-Toukoumidis Á, De-Santis A, Avilés Ó, Barredo D, editors, Communication and Applied Technologies - Proceedings of ICOMTA 2022: Smart Innovation, Systems and Technologies. Vol. 318. Singapore. 2023. p. 447-457. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-19-6347-6_40