La contractura en los medios de impresión comercial o la ventaja competitiva de las nuevas tendencias.

Translated title of the contribution: The contraction in the media commercial printing or the competitive advantage of new trends.

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In recent years, the graphic arts division focused only on the traditional offset printing system, has been behaving in an unusual way since its birth almost a century ago. There is a noticeable reduction in the demand for printed material through this reproduction system. An event that not only impacts this community but also directly affects the practice of the graphic designer dedicated to print media.

The reasons could be limited that were not thought that could happen as the birth of other more advanced printing techniques such as digital offset and nanographic system, the accelerated acceptance of new trends such as the use of interactive and digital devices for publishing such as iPad tablets and other specialized devices such as the Kindle or Nook, the improvement of pre-existing printing processes such as flexography, which increase their competitive advantage over traditional day-to-day offset and other factors related to sustainability that have been laying the foundations for a new era in both print and electronic media.
Original languageSpanish
Title of host publicationTextos de Gráficos
Place of PublicationSan Pedro Garza García, N. L.
PublisherUniversidad de Monterrey
Chapter1
Pages30-41
Number of pages12
Volume1
Edition1
ISBN (Print)978-607-8077-28-1
Publication statusPublished - 2017

Fingerprint

Printing
Interactive devices
print media
Offset printing
Digital devices
trend
graphic arts
Sustainable development
electronic media
acceptance
sustainability
event
demand
community

All Science Journal Classification (ASJC) codes

  • Media Technology
  • Communication

Cite this

Treviño Solís, M., & Garza Peña, M. (Ed.) (2017). La contractura en los medios de impresión comercial o la ventaja competitiva de las nuevas tendencias. In Textos de Gráficos (1 ed., Vol. 1, pp. 30-41). [3] San Pedro Garza García, N. L.: Universidad de Monterrey.
Treviño Solís, Myriam ; Garza Peña, Marina (Editor). / La contractura en los medios de impresión comercial o la ventaja competitiva de las nuevas tendencias. Textos de Gráficos. Vol. 1 1. ed. San Pedro Garza García, N. L. : Universidad de Monterrey, 2017. pp. 30-41
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abstract = "In recent years, the graphic arts division focused only on the traditional offset printing system, has been behaving in an unusual way since its birth almost a century ago. There is a noticeable reduction in the demand for printed material through this reproduction system. An event that not only impacts this community but also directly affects the practice of the graphic designer dedicated to print media.The reasons could be limited that were not thought that could happen as the birth of other more advanced printing techniques such as digital offset and nanographic system, the accelerated acceptance of new trends such as the use of interactive and digital devices for publishing such as iPad tablets and other specialized devices such as the Kindle or Nook, the improvement of pre-existing printing processes such as flexography, which increase their competitive advantage over traditional day-to-day offset and other factors related to sustainability that have been laying the foundations for a new era in both print and electronic media.",
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Treviño Solís, M & Garza Peña, M (ed.) 2017, La contractura en los medios de impresión comercial o la ventaja competitiva de las nuevas tendencias. in Textos de Gráficos. 1 edn, vol. 1, 3, Universidad de Monterrey, San Pedro Garza García, N. L., pp. 30-41.

La contractura en los medios de impresión comercial o la ventaja competitiva de las nuevas tendencias. / Treviño Solís, Myriam; Garza Peña, Marina (Editor).

Textos de Gráficos. Vol. 1 1. ed. San Pedro Garza García, N. L. : Universidad de Monterrey, 2017. p. 30-41 3.

Research output: Chapter in Book/Report/Conference proceedingChapter

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N2 - In recent years, the graphic arts division focused only on the traditional offset printing system, has been behaving in an unusual way since its birth almost a century ago. There is a noticeable reduction in the demand for printed material through this reproduction system. An event that not only impacts this community but also directly affects the practice of the graphic designer dedicated to print media.The reasons could be limited that were not thought that could happen as the birth of other more advanced printing techniques such as digital offset and nanographic system, the accelerated acceptance of new trends such as the use of interactive and digital devices for publishing such as iPad tablets and other specialized devices such as the Kindle or Nook, the improvement of pre-existing printing processes such as flexography, which increase their competitive advantage over traditional day-to-day offset and other factors related to sustainability that have been laying the foundations for a new era in both print and electronic media.

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Treviño Solís M, Garza Peña M, (ed.). La contractura en los medios de impresión comercial o la ventaja competitiva de las nuevas tendencias. In Textos de Gráficos. 1 ed. Vol. 1. San Pedro Garza García, N. L.: Universidad de Monterrey. 2017. p. 30-41. 3