TY - JOUR
T1 - The Consistency of Trust-Sales Relationship in Latin American E-Commerce
AU - Correa, Juan C.
AU - Laverde-Rojas, Henry
AU - Martínez, Camilo A
AU - Camargo, Oscar J
AU - Rojas-Matute, Gustavo
AU - Sandoval-Escobar, Marithza
N1 - Publisher Copyright:
© 2021 Taylor & Francis Group, LLC.
PY - 2022/10/2
Y1 - 2022/10/2
N2 - Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.
AB - Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.
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U2 - 10.1080/15332861.2021.1975426
DO - 10.1080/15332861.2021.1975426
M3 - Article
SN - 1533-2861
VL - 21
SP - 476
EP - 496
JO - Journal of Internet Commerce
JF - Journal of Internet Commerce
IS - 4
ER -