Service Multilatinas: The internationalization of Cinépolis

José Satsumi López Morales, Karla María Nava-Aguirre, Antonio Huerta-Estévez

Research output: Contribution to journalArticlepeer-review


The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.

Original languageEnglish
Pages (from-to)93-114
Number of pages22
JournalLatin American Business Review
Issue number1
Publication statusPublished - 2 Jan 2020

Bibliographical note

Publisher Copyright:
© 2019, © 2019 Taylor & Francis Group, LLC.

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)


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