Abstract
The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.
Original language | English |
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Pages (from-to) | 93-114 |
Number of pages | 22 |
Journal | Latin American Business Review |
Volume | 21 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2 Jan 2020 |
Bibliographical note
Publisher Copyright:© 2019, © 2019 Taylor & Francis Group, LLC.
All Science Journal Classification (ASJC) codes
- Business and International Management
- Business, Management and Accounting (miscellaneous)