Recursos y capacidades empresariales de la industria del retail: la estrategia de internacionalización de OXXO en América Latina

Translated title of the contribution: Resources and business capabilities of the retail industry: the OXXO internationalization strategy in Latin America

Karla María Nava Aguirre, Alba Salazar, Andrea González, Valeria Rodríguez, Yarheni Leyton

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Resources and business capabilities of the retail industry: the OXXO internationalization strategy in Latin America'. Together they form a unique fingerprint.

Arts & Humanities