Package Value for the Millennial Generation – Results of a Cross-Continental Study

Cristina Guzman-Siller, Virpi M Korhonen*, Javier de la Fuente, Rupert Andrew Hurley, Polymeros Chrysochou, Javier Castillo Cabezas, Jaime González-Buesa, Krittika Tanprasert, Marit Kvalvag Pettersen, Selcuk Yildirin

*Corresponding author for this work

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