Methodology for Medical packaging design with a social approach

Cristina Fernanda Guzmán Siller, Ana Catalina Garza Perez, Ana Luisa Arroyo Villa, Ivonne Rodriguez Jacobo, Paulina Rayas Cabello, David Dombrowsky

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Abstract: According to the World Health Organization (WHO), about one third of the world´s population does not have access to medicines, especially in underdeveloped countries. Due to this, the same organization has declared of urgent measures are required to end this problem. [1]
The main objective for this project is to commercialize high quality products at affordable prices, making them available to the population of low socio-economic level.
The methodology presented in this document was designed to match the objectives of a cost reduction project in packaging with the objectives of a social project. The Design for Social Approach methodology consists in 10 stages:
Immersion: the aim is to introduce the designers in the context of the project.
Discover: second-hand information (interviews) and previous studies will be researched and analyzed.
Empathize: obtain first-hand information on the field with tools such as dialogue and observation.
Interpret: analyzing the information collected on the subject, insights and conclusions are obtained that will support the solution of the project.
Ideate: begins the creative stage in which the brainstorm and sketches are obtained and evaluated until the final idea is developed.
Mock up: the ideas previously designed will be built to get a better analysis about them.
Evaluate: prototypes should be valued by the user to ensure its effectiveness, its compliance with the premises, and obtain feedback to make improvements.
Evolve: the improvements obtained in the evaluation are made to regenerate the proposal and obtain the most suitable final product.
Conceptualize: the design language is defined based on the concept and environment in which the final product will be used.
Prototyping: the first copy of the final product is generated (3D).
The result was a methodology designed to develop a packaging product with a social approach for the pharmaceutical Pfizer, Design for Social Approach (DxSA)
Original languageEnglish
Title of host publicationMethodology for packaging design with a social approach
Publication statusPublished - 13 Jun 2019

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Packaging
Cost reduction
Drug products
Medicine
Health
Feedback
Economics
Compliance

Cite this

Guzmán Siller, C. F., Garza Perez, A. C., Arroyo Villa, A. L., Rodriguez Jacobo, I., Rayas Cabello, P., & Dombrowsky, D. (2019). Methodology for Medical packaging design with a social approach. In Methodology for packaging design with a social approach
Guzmán Siller, Cristina Fernanda ; Garza Perez, Ana Catalina ; Arroyo Villa, Ana Luisa ; Rodriguez Jacobo, Ivonne ; Rayas Cabello, Paulina ; Dombrowsky, David . / Methodology for Medical packaging design with a social approach. Methodology for packaging design with a social approach. 2019.
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title = "Methodology for Medical packaging design with a social approach",
abstract = "Abstract: According to the World Health Organization (WHO), about one third of the world´s population does not have access to medicines, especially in underdeveloped countries. Due to this, the same organization has declared of urgent measures are required to end this problem. [1] The main objective for this project is to commercialize high quality products at affordable prices, making them available to the population of low socio-economic level. The methodology presented in this document was designed to match the objectives of a cost reduction project in packaging with the objectives of a social project. The Design for Social Approach methodology consists in 10 stages:Immersion: the aim is to introduce the designers in the context of the project. Discover: second-hand information (interviews) and previous studies will be researched and analyzed.Empathize: obtain first-hand information on the field with tools such as dialogue and observation.Interpret: analyzing the information collected on the subject, insights and conclusions are obtained that will support the solution of the project.Ideate: begins the creative stage in which the brainstorm and sketches are obtained and evaluated until the final idea is developed.Mock up: the ideas previously designed will be built to get a better analysis about them.Evaluate: prototypes should be valued by the user to ensure its effectiveness, its compliance with the premises, and obtain feedback to make improvements.Evolve: the improvements obtained in the evaluation are made to regenerate the proposal and obtain the most suitable final product.Conceptualize: the design language is defined based on the concept and environment in which the final product will be used.Prototyping: the first copy of the final product is generated (3D).The result was a methodology designed to develop a packaging product with a social approach for the pharmaceutical Pfizer, Design for Social Approach (DxSA)",
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Guzmán Siller, CF, Garza Perez, AC, Arroyo Villa, AL, Rodriguez Jacobo, I, Rayas Cabello, P & Dombrowsky, D 2019, Methodology for Medical packaging design with a social approach. in Methodology for packaging design with a social approach.

Methodology for Medical packaging design with a social approach. / Guzmán Siller, Cristina Fernanda; Garza Perez, Ana Catalina; Arroyo Villa, Ana Luisa; Rodriguez Jacobo, Ivonne; Rayas Cabello, Paulina; Dombrowsky, David .

Methodology for packaging design with a social approach. 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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T1 - Methodology for Medical packaging design with a social approach

AU - Guzmán Siller, Cristina Fernanda

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AU - Arroyo Villa, Ana Luisa

AU - Rodriguez Jacobo, Ivonne

AU - Rayas Cabello, Paulina

AU - Dombrowsky, David

PY - 2019/6/13

Y1 - 2019/6/13

N2 - Abstract: According to the World Health Organization (WHO), about one third of the world´s population does not have access to medicines, especially in underdeveloped countries. Due to this, the same organization has declared of urgent measures are required to end this problem. [1] The main objective for this project is to commercialize high quality products at affordable prices, making them available to the population of low socio-economic level. The methodology presented in this document was designed to match the objectives of a cost reduction project in packaging with the objectives of a social project. The Design for Social Approach methodology consists in 10 stages:Immersion: the aim is to introduce the designers in the context of the project. Discover: second-hand information (interviews) and previous studies will be researched and analyzed.Empathize: obtain first-hand information on the field with tools such as dialogue and observation.Interpret: analyzing the information collected on the subject, insights and conclusions are obtained that will support the solution of the project.Ideate: begins the creative stage in which the brainstorm and sketches are obtained and evaluated until the final idea is developed.Mock up: the ideas previously designed will be built to get a better analysis about them.Evaluate: prototypes should be valued by the user to ensure its effectiveness, its compliance with the premises, and obtain feedback to make improvements.Evolve: the improvements obtained in the evaluation are made to regenerate the proposal and obtain the most suitable final product.Conceptualize: the design language is defined based on the concept and environment in which the final product will be used.Prototyping: the first copy of the final product is generated (3D).The result was a methodology designed to develop a packaging product with a social approach for the pharmaceutical Pfizer, Design for Social Approach (DxSA)

AB - Abstract: According to the World Health Organization (WHO), about one third of the world´s population does not have access to medicines, especially in underdeveloped countries. Due to this, the same organization has declared of urgent measures are required to end this problem. [1] The main objective for this project is to commercialize high quality products at affordable prices, making them available to the population of low socio-economic level. The methodology presented in this document was designed to match the objectives of a cost reduction project in packaging with the objectives of a social project. The Design for Social Approach methodology consists in 10 stages:Immersion: the aim is to introduce the designers in the context of the project. Discover: second-hand information (interviews) and previous studies will be researched and analyzed.Empathize: obtain first-hand information on the field with tools such as dialogue and observation.Interpret: analyzing the information collected on the subject, insights and conclusions are obtained that will support the solution of the project.Ideate: begins the creative stage in which the brainstorm and sketches are obtained and evaluated until the final idea is developed.Mock up: the ideas previously designed will be built to get a better analysis about them.Evaluate: prototypes should be valued by the user to ensure its effectiveness, its compliance with the premises, and obtain feedback to make improvements.Evolve: the improvements obtained in the evaluation are made to regenerate the proposal and obtain the most suitable final product.Conceptualize: the design language is defined based on the concept and environment in which the final product will be used.Prototyping: the first copy of the final product is generated (3D).The result was a methodology designed to develop a packaging product with a social approach for the pharmaceutical Pfizer, Design for Social Approach (DxSA)

M3 - Conference contribution

BT - Methodology for packaging design with a social approach

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Guzmán Siller CF, Garza Perez AC, Arroyo Villa AL, Rodriguez Jacobo I, Rayas Cabello P, Dombrowsky D. Methodology for Medical packaging design with a social approach. In Methodology for packaging design with a social approach. 2019