Interactividad en Twitter

El efecto de la identidad partidista sobre la evaluación de candidatos políticos y sobre sus intenciones de voto

Translated title of the contribution: Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions

Research output: Contribution to journalArticle

Abstract

The purpose of this work is to analyze the extent that users' party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users -in contrast to low-identified ones- assessed their in-group candidate better when her interactivity level was higher.

Original languageSpanish
Pages (from-to)117-137
Number of pages21
JournalComunicacion y Sociedad (Mexico)
Volume29
Publication statusPublished - 1 May 2017

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twitter
interactive media
Design of experiments
voter
candidacy
follower
evaluation
Group

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

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title = "Interactividad en Twitter: El efecto de la identidad partidista sobre la evaluaci{\'o}n de candidatos pol{\'i}ticos y sobre sus intenciones de voto",
abstract = "The purpose of this work is to analyze the extent that users' party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users -in contrast to low-identified ones- assessed their in-group candidate better when her interactivity level was higher.",
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