Innovating for the Middle of the Pyramid in Emerging Countries: Great Products for the MoP Consumption Practices

Jorge Luis Alcaraz Vargas, Arturo Bernal, Mauricio Cervantes, Alvaro Cuervo Cazurra

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Social Sciences

Economics, Econometrics and Finance