eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Cecilia Morales del Río; Antonio de Jesus Vizcaino

doi:10.32870/myn.v1i42.7559

eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Translated title of the contribution: A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process

Cecilia Morales del Río, Antonio de Jesus Vizcaino

Research output: Contribution to journal › Article › peer-review

Abstract

The main objective of this article is to establish the bibliometric relationships between the terms: eWOM + Consumer decision-making process, as well as its trends and main indicators and dimensions studied in the last decade. We mapped the development of the research area in terms of the frequency of publications and their citations, journals and geographical dispersion. It was found that the eWOM and consumer decision-making ratio has a growing trend until 2017 and little done before 2009.

Translated title of the contribution	A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process
Original language	Spanish
Pages (from-to)	93-118
Number of pages	26
Journal	Mercados y Negocios
Volume	2020
Issue number	42
DOIs	https://doi.org/10.32870/myn.v1i42.7559
Publication status	Published - 1 Jul 2020
Externally published	Yes

Bibliographical note

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© 2020, Universidad de Guadalajara. All rights reserved.

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eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Abstract

Bibliographical note

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