Effect of e-retail product category on performance

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationPredicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Publication statusPublished - 15 May 2019

Cite this

Vázquez Hernández, E. E. (2019). Effect of e-retail product category on performance. In Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Vázquez Hernández, Erik Ernesto. / Effect of e-retail product category on performance. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments. 2019.
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title = "Effect of e-retail product category on performance",
author = "{V{\'a}zquez Hern{\'a}ndez}, {Erik Ernesto}",
year = "2019",
month = "5",
day = "15",
language = "English",
booktitle = "Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments",

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Vázquez Hernández, EE 2019, Effect of e-retail product category on performance. in Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments.

Effect of e-retail product category on performance. / Vázquez Hernández, Erik Ernesto.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments. 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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T1 - Effect of e-retail product category on performance

AU - Vázquez Hernández, Erik Ernesto

PY - 2019/5/15

Y1 - 2019/5/15

M3 - Chapter (peer-reviewed)

BT - Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

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Vázquez Hernández EE. Effect of e-retail product category on performance. In Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments. 2019