Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
EditorsJosé Manuel Saiz-Alvarez
PublisherIGI Global Publishing
Chapter14
Pages260-280
Volume1
ISBN (Print)9781522589396
DOIs
Publication statusPublished - Apr 2019

Cite this

Treviño Benavides, T. B. (2019). Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies. In J. M. Saiz-Alvarez (Ed.), Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Vol. 1, pp. 260-280). IGI Global Publishing. https://doi.org/10.4018/978-1-5225-8939-6
Treviño Benavides, Teresa Berenice. / Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies. Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. editor / José Manuel Saiz-Alvarez. Vol. 1 IGI Global Publishing, 2019. pp. 260-280
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Treviño Benavides, TB 2019, Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies. in JM Saiz-Alvarez (ed.), Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. vol. 1, IGI Global Publishing, pp. 260-280. https://doi.org/10.4018/978-1-5225-8939-6

Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies. / Treviño Benavides, Teresa Berenice.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. ed. / José Manuel Saiz-Alvarez. Vol. 1 IGI Global Publishing, 2019. p. 260-280.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies

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PY - 2019/4

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DO - 10.4018/978-1-5225-8939-6

M3 - Chapter

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VL - 1

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EP - 280

BT - Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

A2 - Saiz-Alvarez, José Manuel

PB - IGI Global Publishing

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Treviño Benavides TB. Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies. In Saiz-Alvarez JM, editor, Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics. Vol. 1. IGI Global Publishing. 2019. p. 260-280 https://doi.org/10.4018/978-1-5225-8939-6