DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

Joonas Kishwar, Ahmed Mahfouz, Claudia Jaquelina Gonzalez, Diana Davila Ruiz

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.
Original languageEnglish
Title of host publicationPROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
EditorsJoonas Kishwar, Türkan Dursun-Kilic
PublisherASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
ChapterCONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT
Pages12-18
Number of pages7
Publication statusPublished - Mar 2018
Event45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA - Alburrquerque, Alburquerque, United States
Duration: 7 Mar 201810 Mar 2018
Conference number: 45
http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Publication series

NamePROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
PublisherASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
ISSN (Electronic)2476-2555

Conference

Conference45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA
Abbreviated titleACME 2018
CountryUnited States
CityAlburquerque
Period7/3/1810/3/18
Internet address

Fingerprint

cognitive learning
Mexico
social media
determinants
learning
information process
twitter
facebook
laboratory experiment
weblog
video
Internet
methodology
knowledge

Cite this

Kishwar, J., Mahfouz, A., Gonzalez, C. J., & Davila Ruiz, D. (2018). DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. In J. Kishwar, & T. Dursun-Kilic (Eds.), PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS (pp. 12-18). (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS). ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS.
Kishwar, Joonas ; Mahfouz, Ahmed ; Gonzalez, Claudia Jaquelina ; Davila Ruiz, Diana. / DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . editor / Joonas Kishwar ; Türkan Dursun-Kilic. ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 2018. pp. 12-18 (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).
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title = "DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH",
abstract = "A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.",
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Kishwar, J, Mahfouz, A, Gonzalez, CJ & Davila Ruiz, D 2018, DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. in J Kishwar & T Dursun-Kilic (eds), PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, pp. 12-18, 45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA, Alburquerque, United States, 7/3/18.

DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. / Kishwar, Joonas; Mahfouz, Ahmed; Gonzalez, Claudia Jaquelina; Davila Ruiz, Diana.

PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . ed. / Joonas Kishwar; Türkan Dursun-Kilic. ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 2018. p. 12-18 (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Kishwar J, Mahfouz A, Gonzalez CJ, Davila Ruiz D. DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. In Kishwar J, Dursun-Kilic T, editors, PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS. 2018. p. 12-18. (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).