DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

Joonas Kishwar; Ahmed Mahfouz; Claudia Jaquelina Gonzalez; Diana Davila Ruiz

DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

Joonas Kishwar, Ahmed Mahfouz, Claudia Jaquelina Gonzalez, Diana Davila Ruiz

Departamento de Humanidades, Educación y Psicopedagogía

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.

Original language	English
Title of host publication	PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
Editors	Joonas Kishwar, Türkan Dursun-Kilic
Publisher	ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
Chapter	CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT
Pages	12-18
Number of pages	7
Publication status	Published - Mar 2018
Event	45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA - Alburrquerque, Alburquerque, United States Duration: 7 Mar 2018 → 10 Mar 2018 Conference number: 45 http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Publication series

Name	PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
Publisher	ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
ISSN (Electronic)	2476-2555

Conference

Conference	45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA
Abbreviated title	ACME 2018
Country/Territory	United States
City	Alburquerque
Period	7/3/18 → 10/3/18
Internet address	http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

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http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

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Kishwar, J., Mahfouz, A., Gonzalez, C. J., & Davila Ruiz, D. (2018). DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. In J. Kishwar, & T. Dursun-Kilic (Eds.), PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS (pp. 12-18). (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS). ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS. http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf

Kishwar, Joonas ; Mahfouz, Ahmed ; Gonzalez, Claudia Jaquelina et al. / DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . editor / Joonas Kishwar ; Türkan Dursun-Kilic. ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 2018. pp. 12-18 (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).

@inproceedings{4478c5321fca46f89379f33436212c33,

title = "DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH",

abstract = "A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb{\textquoteright}s learning style theory and the model of human memory. ",

author = "Joonas Kishwar and Ahmed Mahfouz and Gonzalez, {Claudia Jaquelina} and {Davila Ruiz}, Diana",

year = "2018",

month = mar,

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publisher = "ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS",

pages = "12--18",

editor = "Joonas Kishwar and T{\"u}rkan Dursun-Kilic",

booktitle = "PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS",

address = "United States",

note = "45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA, ACME 2018 ; Conference date: 07-03-2018 Through 10-03-2018",

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}

Kishwar, J, Mahfouz, A, Gonzalez, CJ & Davila Ruiz, D 2018, DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. in J Kishwar & T Dursun-Kilic (eds), PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, pp. 12-18, 45th Annual Meeting of the Association of Collegiate Marketing Educators. Alburquerque, USA, Alburquerque, New Mexico, United States, 7/3/18. <http://acme-fbd.org/Proceedings/ACME_2018_Proceedings.pdf>

DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. / Kishwar, Joonas; Mahfouz, Ahmed; Gonzalez, Claudia Jaquelina et al.
PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . ed. / Joonas Kishwar; Türkan Dursun-Kilic. ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 2018. p. 12-18 (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Mahfouz, Ahmed

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AU - Davila Ruiz, Diana

N1 - Conference code: 45

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AB - A study will be conducted to investigate the effects of learning style and use of social media among Internet users, on their cognitive recall about a cognitive learning task. There are two independent variables: learning style and social media mode. Learning style reflects how individuals learn a new piece of information, process it, and incorporate it with existing knowledge. It has four levels: Diverger, Assimilator, Converger, and Accommodator. Social media refers to the kind of media used, such as wikis, blogs, YouTube Videos, Facebook, and Twitter. It has two levels: non participatory and participatory. The dependent variable will be cognitive recall of the users about the cognitive task completed online. The research methodology is a laboratory experiment. The experimental design will be a randomized complete block design. There will be eight – block treatment (2 x 4) effects, assigned randomly to the subjects. The results will be interpreted within the framework of Kolb’s learning style theory and the model of human memory.

M3 - Conference contribution

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Kishwar J, Mahfouz A, Gonzalez CJ, Davila Ruiz D. DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH. In Kishwar J, Dursun-Kilic T, editors, PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS . ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS. 2018. p. 12-18. (PROCEEDINGS OF THE 45TH ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS).

DETERMINANTS OF RECALL OF A COGNITIVE LEARNING TASK IN MEXICO: A THEORETICAL APPROACH

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