Challenging the context: mumpreneurship, copreneurship and sustainable thinking in the entrepreneurial process of women – a case study in Ecuador: mumpreneurship, copreneurship y pensamiento sostenible en el proceso emprendedor de las mujeres - Estudio de casos en Ecuador

Translated title of the contribution: Challenging the context: mumpreneurship, copreneurship and sustainable thinking in the entrepreneurial process of women – a case study in Ecuador

Maria Eulalia Chavez Rivera, María del Mar Fuentes Fuentes, Jenny María Ruiz-Jiménez

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)

Abstract

Purpose: The purpose of this article is to determine the factors in the context of entrepreneurship that are evident in Ecuador, a country that has the highest rate of female entrepreneurship worldwide with 34% according to the Global Entrepreneurship Monitor (GEM) (2019). Design/methodology/approach: A qualitative study was carried out with 39 cases, applying in-depth personal interviews and focus groups to selected cases in the main cities of Ecuador. Findings: The results suggest that “mumpreneurship”, copreneurship and sustainable thinking arise in response to the environment. Deepening then in the perspective of the 5M proposes by Brush et al. (2009) that give us a framework of the macroenvironment of women entrepreneurship and offers a holistic understanding of women's entrepreneurship, adding a sixth “M” which is “Environmental Thinking” or the environmental thinking that is present in the current context. Originality/value: This article is one of the first to analyse the context of female entrepreneurship in Ecuador and determine the context factors that influence the identification of opportunities and the exploitation of entrepreneurial opportunities. It also presents the expectations and challenges of the women who shape the authors’ case studies and give voice to Ecuadorian women. Consequently, this research will support the configuration of policies that supports each of the stages of women's entrepreneurial processes.

Translated title of the contributionChallenging the context: mumpreneurship, copreneurship and sustainable thinking in the entrepreneurial process of women – a case study in Ecuador
Original languageSpanish
Article number34,3
Pages (from-to)368-398
Number of pages31
JournalAcademia Revista Latinoamericana de Administracion
Volume34
Issue number3
DOIs
Publication statusPublished - 19 May 2021

Bibliographical note

Funding Information:
This paper forms part of a special section “Entrepreneurship in Latin American Countries: Evidence from GEM and GUESSS Project”, guest-edited by Gianni Romaní, Rodrigo Varela and Izaías Martins. The authors would like thank the three blinded reviewers and editors whose contributions enhanced the quality of this paper. The authors gratefully acknowledge the financial support lent by the Spanish Ministry of Science, Innovation and Universities [ECO2016-80677-R] and the European Union (FEDER Grants). The authors are grateful to the Economic Promotion Agency of the Municipality of Quito - CONQUITO, the Chamber of Commerce and the US Embassy with its AWE - DreamBuilder programme, the Entrepreneurship Centre at Universidad de Guayaquil, for having collaborated with databases and contacts, as well as with their facilities to carry out the field research.

Funding Information:
The authors would like thank the three blinded reviewers and editors whose contributions enhanced the quality of this paper. The authors gratefully acknowledge the financial support lent by the Spanish Ministry of Science, Innovation and Universities [ECO2016-80677-R] and the European Union (FEDER Grants). The authors are grateful to the Economic Promotion Agency of the Municipality of Quito - CONQUITO, the Chamber of Commerce and the US Embassy with its AWE - DreamBuilder programme, the Entrepreneurship Centre at Universidad de Guayaquil, for having collaborated with databases and contacts, as well as with their facilities to carry out the field research.

Publisher Copyright:
© 2021, María Eulalia Chávez Rivera, María del Mar Fuentes Fuentes and Jenny María Ruiz-Jiménez.

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics, Econometrics and Finance(all)
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management Science and Operations Research

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