An approach to the CSR of European Companies Operating in Mexico

Florina Arredondo Trapero, Verónica del Carmen Maldonado de Lozada, Alfonso Ernesto Benito Fraile

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Although there is not doubt of the importance of the efforts made by European companies en Mexico as part of their CSR agenda, it is necessary to question: Why are this projects chosen and not others? Was it the private interest what defined the issues of their CSR projects? Or where the CSR projects demanded by the society? The aim of this Chapter is to review the main CSR strategies of 6 Spanish companies in Mexico as part of the EUMFTA.
Original languageEnglish
Title of host publicationCommercial Integration between the European Union and Mexico. Multidisciplinary Studies
Place of PublicationFrankfurt
PublisherVerlag Peter Lang AG
Pages219-242
ISBN (Print)978-3631648315
Publication statusPublished - 2013

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)

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