Despite the adoption of Six-Sigma in different service sectors, its application in the Sales function of a Technology-based Start-up has not been explored. This paper deploys an action research-based study methodology and conducts a thorough analysis of a Technology Start-up company in Indonesia, using Six-Sigma principles and the Define-Measure-Analyse-Improve-Control (DMAIC) approach. Statistical validation of the causes of problems helped to formulate a strategy that may have otherwise not been possible. The results of the study and proposed solutions confirm the potential benefits of adopting Six-Sigma in the Sales function of technology start-ups to reduce, particularly, customer waiting time. The novelty of this research lies in the fact that it applies Six-Sigma in a transactional process such as sales, which earlier studies have not explored in depth. This paper can be employed as a reference for organisations to undertake and guide specific process improvement projects similar to the one presented.
|Number of pages||31|
|Journal||International Journal of Mathematical, Engineering and Management Sciences|
|Publication status||Published - Dec 2021|
Bibliographical noteFunding Information:
This work was supported by the “Seedcorn fund” provided by the University of Derby (UK).
© 2021. International Journal of Mathematical, Engineering and Management Sciences. All Rights Reserved.
All Science Journal Classification (ASJC) codes
- Computer Science(all)
- Business, Management and Accounting(all)