Research output per year
Research output per year
Project Details
Description
Developing empiric and theoretical research around digital audiences such as digital moms, silver surfers, kids, teens, millennials and centennials.
| Status | Active |
|---|---|
| Effective start/end date | 6/8/18 → 31/5/24 |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
-
Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing
Treviño Benavides, T. B., Alcorta, A. T., Garza, S., Peña, M. & Baker, E., 24 Jun 2023, 1 ed. Switzerland : Springer. 54 p.Research output: Book/Report › Book
-
Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies V2
Treviño Benavides, T. B., 2022, Research Anthology on Social Media Advertising and Building Consumer Relationships. 1 ed. IGI Global Publishing, Vol. 1. p. 138-158 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
-
Social Media and Innovation: Opportunities and Challenges for Organizations
Treviño Benavides, T. B., 2022, Organizational Innovation in the Digital Age . 1 ed. Springer, Vol. 1. p. 177-198Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review