Research output per year
Research output per year
Project Details
Description
Investigación teórica y empiríca relacionada al análisis de los consumidores con el uso de herramientas de la neurociencia.
| Status | Active |
|---|---|
| Effective start/end date | 30/5/19 → … |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Neuromarketing for Design Thinking: The Use of Neuroscientific Tools in the Innovation Process
Morton Rodríguez, F. E., 1 Jan 2022, Organizational Innovation in the Digital Age. Springer, p. 39-61 23 p. (Organizational Innovation in the Digital Age).Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Citation (Scopus) -
La visibilidad del producto a través de un empaque con un elemento de diseño transparente versus imagen del producto
Morton Rodríguez, F. E., 2018, In: The Anahuac Journal. 18, 1Research output: Contribution to journal › Article › peer-review
File157 Downloads (Pure)